Gmail – appear in personal inboxes App- targets specific mobile app categories Now, before you feel like this option is just “shooting in the dark”, Google provides a variety of targeting options, ranging from managed placements (specific sites selected by the advertiser) to website groupings based on audience characteristics. For example, I have definitely bought Modcloth clothing within the past few weeks and throughout my day at work, it seems like every website I visit has a Modcloth ad somewhere on the site. That’s because ModCloth wants me to remember their brand when I need to find a cute outfit or accessory for some event coming up.
That is display advertising, folks! When whatsapp database your customer is online, it’s important to keep your brand in front of them as much as possible. Not all advertising needs to be targeted towards intent, sometimes it’s best to reach people when they are piddling around online reading celebrity gossip and checking sports stats! Why? Well, most people spend their time surfing the web not looking for specifics but it also is a soft push to explore your business brand. With that said, it’s important you take advantage of their time! So, who should be running display network campaigns?
If you wonder if it’s a good fit for you, here are some of the things you should consider: You Want to Build Brand Awareness: Many advertisers leverage display ads as a way for people to be familiarized with their brand. Since the Google Display Network is so massive, it offers a lot of places people can advertise their ads to their target audience, therefore, driving a large volume of traffic! By appearing on reputable sites that are popular amongst your intended audience, you can make a great impression! You Don’t Have an Immediate Sale Product.