Although the main players of community group buying are traditional Internet giants, community group buying is not just a simple copy of the Internet model, nor is it a simple and rude way of burning money and subsidies to develop. Community group buying needs a new definition and concept. Only in this way can it jump out of the quagmire of the Internet. The core of community group buying is not harvesting, but service. One of the important reasons why community group buying is defined as a kind of Internet model
is that many players usually use the method of burning money and subsidies to implement and practice. Although this method can allow players to establish scale advantages in the short term, and can use the Internet to harvest users, the reality that community group buying is closely related to people's production and life determines that it is only the core of community group buying. Defining a harvest is not a good idea. The author believes that the core of community group buying lies in service, and this kind of service is often public welfare rather than profit.
Only in this way, community group buying will not be a business that just pursues profit, but will truly become a channel that can provide people with the best quality and most affordable products. Based on this logic, we can basically conclude that the popular practice of burning money and subsidies to establish scale advantages, and then using the scale advantages to harvest users, can actually not really perfectly interpret the community The real connotation and significance of group buying. Only by truly returning community group buying to the service itself and making it a public welfare event will people's daily life not be regarded as the last wave of leeks harvested by capital, but truly become a way and means for people to obtain a better life . Only by truly returning community group buying to the service itself, and looking at community group buying from the perspective of public welfare, can community group buying be truly stable and far-reaching.