It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. Why It Works The button copy is a pattern interrupt that will prompt the recipient to pause and think if they want to take the action. Email Marketing Campaign Example: Hirevue - "Don't Let Me Go" 22. Paperless Post Marketing Campaign: Promotion When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.
Download these email marketing planning templates to keep yourself organized throughout the year.) Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader fax number list asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.
Why It Works It earns a positive sentiment by prompting the recipient to do something they may have forgotten (send a card). This provides a solution and saves the recipient the pain of feeling guilty about forgetting Mother's Day. Email Marketing Campaign Example: Paperless Post - "You didn't forget Mother's Day, did you?" 23. Stitcher Marketing Campaign: Engagement I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. I tend to listen to episodes from the same podcast instead of branching out to new ones. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has — and I probably wouldn't without this encouragement. I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click.