This campaign managed to grow the Phone Number Database audience of the NBA on ESPN by 70 percent. Read: A brand fights Fake News with Fake News. It is a fact that over the years and the new behavior of audiences, television has been losing ground to other more "modern" media, particularly to the internet, as we shared a few months ago in Phone Number Database one of our graphs of the day, internet consumption finally exceeded television consumption in 2019, with 170 minutes spent on the internet vs. 167 for TV.
For this last medium, as well as the different Phone Number Database companies that operate in it, the loss of land is undoubtedly an important Phone Number Database aspect since it even represents the loss of income; The latter is possibly what led ESPN and the NBA to develop a campaign, hand in hand with the R/GA New York agency., with which they managed to Phone Number Database recapture the attention of the audience for this particular sport, which had been on a losing streak for some time. This campaign was named “You Seeing This?” and we will share its details on this occasion. “You Seeing This?” or how to take advantage of the behavior of the audience to take them to watch TV.
As shared by the agency, this campaign Phone Number Database emerged with the mission of increasing the live audience of NBA games on ESPN, particularly the playoffs as well as the finals. However, it was not an easy task given that the continuous evolution of the behavior of the fans, mainly of those for whom the campaign was oriented (people between 18 Phone Number Database and 34 years old), now makes them more dependent on social networks. for match highlights rather than watching these games in full.