Evolving shopping behaviors will affect Ramadan 2022 People in Indonesia have, until recently, been mostly shopping offline. But for Ramadan 2022, brands should be ready to industry list meet consumers online and offer a seamless online-offline shopping experience. The reason for this urgency: 21 million new internet users came online in Indonesia in 2021.2 This rapid digital adoption and significant increase in digital consumption means there’ll be more Indonesians industry list shopping online, in addition to offline. In Indonesia, e-commerce transactions for FMCG products grew by 2.1X in non-metro areas.
Think with Google Source: Google, Temasek, and Bain, e-Conomy SEA 2021. Share The demand for online shopping in particular is poised to grow significantly in non-metro areas as 72% of new internet users hail from non-metro cities. Already, e-commerce industry list transactions for FMCG products have grown by 2.1X in these areas.3That said, offline channels remain important to shoppers because they provide ease, convenience, and confidence. Many Indonesians live in close proximity to shops or wet markets, and 40% say they prefer the convenience of shopping at these stores for regular purchases. In addition, 28% say they prefer offline shopping because it allows them to industry list immediately see or purchase an Indonesians’ shopping behaviors evolve, brands need to make sure their.
Tomnichannel marketing strategies are ready to engage with people wherever and however they shop for Ramadan, whether online, offline, or a blend industry list of both. Here are three things marketers can do to unlock brand growth during Ramadan. Build a timely online presence to aid people in their purchase journey Indonesians often research a product or service online first to feel confident they’re making the right purchase decision. Around 80% of Indonesians say industry list they need a trusted source of information before clicking “buy” and 94% want to read as much relevant information as possible before making a purchase.