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Objectives

The starting point for the creation of an EdTech product is defining its learning objectives. You should ask yourself, "what do I want learners to achieve with this product?" 

Target Audience of Your Solution

How to consider learning objectives in the EdTech product designed for schools? 

  • Learning experiences are built upon learning objectives.

 

  • Every lesson plan begins with a list of goals that are intended to be achieved during the lesson.

 

  • In school, the learning goals arise from the curriculum.

 

Curriculum Goals

You can think of curriculum as a wishlist from a client. It describes what content and activities your EdTech product should include. This type of wishlist can be seen as a helpful resource to guide your development work.

If you're creating an EdTech solution for the schools market, you most likely want to ensure it aligns with your target markets' curricula.

 

The curriculum alignment is a subjective thing to evaluate, but the basic idea is that if you have a math learning solution that you offer for schools in the United States, you will check that your learning goals are somewhat the same as in the Common Core State Standards Math Curriculum. All national school curricula are publicly available.

In many commercially successful products, there is a feature to search for content based on curricula. For example, in science platforms, you can select certain curriculum, and filter the content based on that. This makes it easy for teachers to use the platform and ensure every activity is aligned with the curriculum that they're following. 

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All national curricula are publicly available. You can map your solution against the curriculum to ensure the content you have is valid and relevant for your target audience. 

EdTech Products Without Content​

With products that don't provide content (for example quiz or portfolio tools), you don't have to worry so much about the curriculum alignment.

 

However, this doesn't mean your product doesn't have learning goals. Naturally, the goals depend on what content the educator creates with your tool, but in all cases, the features of your solution will for sure guide all users to be exposed to certain objectives.

 

As an example, if you have a platform for assessment, you'd need to ensure you have features that allow self-assessment, peer-assessment or possibilities for self-reflection, which are required by many curricula.

 

Being able to communicate what learning objectives can be achieved with your tool, makes it easier for potential buyers to understand the benefits of your solution. 
 

If your product doesn't include any ready-made content it might be valuable to create your own list of and 21st-century skills that you want to promote with your product, or you can list pedagogical goals for your product, such as "solution allows formative assessment. 

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Education Alliance Finland has developed own 21st-century skills syllabus. 

 

How to consider learning objectives in corporate training & adult education product design? 

  • Corporates' PD programs' learning goals are based are on certain expected outcomes. 

  • Corporates need to know if the use of the offered EdTech tool can lead to achieving the outcomes.  

  • Typical learning goals for corporate EdTech are industry specific upskilling, leadership skills and language competencies. 

Goals Based on The Expected Outcomes 

When a corporate staff engages with learning programs, the organization has set certain goal for why the program is implemented. For example, a corporate wants to improve knowledge exchange inside the organization, hence it starts a program to develop leadership and communication skills. 

In this example, the expected outcome is the improved practices in knowledge exchange whereas the learning goals for the program are e.g. "Learning to give constructive feedback".

Most frequently used solutions in corporations are Learning Management Systems. Typically LMSs allow content authoring, content uploading, learning activities, assessment and learning analytics. Especially assessment and analytics features affect on what learning goals can be achieved through the use of the LMS. With well-designed analytics features, formative assessment, self-reflection, setting own goals for learning and other learning to learn skills goals can be achieved.