Jun 21, 2022
In Education Forum
67% of ad spend in 2020 The increase in voice searches makes it increasingly relevant for brands to identify keywords, and build content that positions them in the top positions of organic results. Tags investment advertising usa phone list programmatic Two-thirds of all global ad spend growth between 2017 and 2020 will come from paid search and social media ads, according to the Advertising Expenditure Forecasts published by Zenith. During this period, the total invested will increase from US$86bn to US$109bn in paid search, and from US$48bn to US$76bn in usa phone list media. Paid search will grow to US$22bn in this period, while investment in social media ads will grow to US$28bn, becoming the single largest indicator of growth contribution. Paid search has been constantly evolving in recent years. Search platforms, agencies, and brands are developing more sophisticated AI techniques to improve targeting, consumer engagement, messaging, and conversion. Paid search is increasingly integrated with commerce, both online - as brands redirect budgets to eCommerce platforms - and offline, as retailers use location information and data to connect shoppers. Active, directly with the products they are looking for. All of these developments are attracting higher ROI budgets for brands and often new investments. In total, we expect paid search to drive an average of 8% annual ad spend growth between 2017 and 2020. The next step in the evolution of search is voice search, but until now there has been very little direct advertising through it. When users perform a search via voice on a smart device, the device typically usa phone list only the organically best-ranked results as an answer; voice searches on smartphones can present more information, but not as much as the result of a manual search. The increase in usa phone list searches makes usa phone list increasingly relevant for brands to identify keywords, and build content that positions them in the top positions of organic results. Search platforms are expected to promote the frequency of paid search in voice assistants, but for now brands need to focus on voice-linked SEO, thus limiting the potential growth of paid search in the short term. Much of the rapid growth in social media advertising has come as platforms have replaced their static advertising with more engaging video advertising. Until now this video advertising has acted more as a complement to TV ads than as a competitor, but the platforms are now coming into conflict with TV more directly by presenting longer content related to sports, culture and humor. , also incorporating mid-roll ads, just like television does. In total, we expect advertising spend on social usa phone list to grow by an average of 16% until 2020, double the rate of paid searches. The fastest-evolving traditional medium is cinema, with a usa phone list growth of 16% a year thanks to the rapid increase in ticket sales in China. It is a small medium, as it only represents a total of 0.8% of advertising spending this year. On the other hand, foreign media would be the most relevant with 3% annual growth. Outdoor benefits from its broad coverage and ability to create a global perception, allowing it to complement highly targeted online advertising from premium brands.